client: Playtech
industry: Gaming
Playtech is a leader in on-line and casino gambling machines. At ICE 2010, Playtech took a larger space and set out to make their presence felt. 2heads created an ‘amazing’ environment on both floors of the large 656sqm stand. Large banner graphics and special screens promoted key titles while the lower floor showcased both Videobet and Playtech products around display carousels. In addition 2 presentation rooms were provided for presentation to key groups.
The upper floor comprised a number of offices, meeting rooms and hospitality environments. The stand was seen as a major success by Playtech and the stand will be re-used at future events.