client: Sony Pictures
industry: Film & Television
2heads brief was to design and build a completely new environment for Sony Pictures at what is one of the most important business events in the tv industrys’ calendar. This involved a move from inside the Palais Des Festivals in Cannes to the beach outside.
The concept was to create a relaxing, stylish yet businesslike environment within which Sony Pictures could provide their visitors both superb hospitality and a comfortable and private place to do business. The overall feel was one of ‘zen meets the Hamptons’ with cool beach house style décor combining with the peacefulness of a traditional zen garden.
Making their mark in the sand as a major player at MIPTV, Sony Pictures premiered its latest TV programmes in the comfort and style of their newly created meeting and hospitality environment. An impressive walkway entrance led into the main structure with a large product demonstration area, screening rooms and VIP entertainment area.