Setting the Stage @ the Oscars
Disney welcome their guests to the ultimate pre-Oscars Party.
Disney’s ABC pre-Oscar party was the place to be seen this year as the Academy Awards returned to Los Angeles for its 94th edition. 2Heads were delighted to partner with Disney, designing both their rooftop environment and hosting an evening of entertainment that complemented the stunning skyline.
The Brief | A Place to Charm
When Disney Advertising Sales decided to host their pre-Oscars party at the glamourous West Hollywood EDITION Hotel, Beverley Hills, they wanted their 10,000 square feet of unique space to welcome guests with a celebratory environment fitting of their twenty-three nominations at this year’s Academy Awards.
2Heads worked closely with Disney on the transformation of this iconic roof-top space, building their requirements into a beautiful floral journey for each guest. Each environment, from lounges, bars and photo opportunities focused on an individual experience for the attendees that incorporated a viewpoint of the sky and the famous Golden Statues.
The Solution | A Place of Beauty
To kick off a weekend of celebrations, Disney wanted their pre-Oscars event to be a cocktail party of creative sophistication. We developed and delivered a same-day luxury environment to host a party to remember, including concept, design, fabrication, audio visual, production, catering & venue liaison and overall attendee experience.
The fun continued late into the evening with VIP guests enjoying the visual pillars inspired by the opulence and elegance of the Oscars. Beautiful architecture and accent planting enhanced by playful lighting design and floral additions created natural opportunities for brand messaging and plenty of social media opportunites.
Embracing the elegance of the EDITION environment, we designed multiple Oscar ‘moments’ with integrated branding and messaging to engage the 800 pre-invited guests. Guests interacted for hours with the many photo opportunities, including the statues, enchanted garden space, pool floats and branded bars with laughter heard right across the LA skyline.
To learn more about how 2Heads can help you create an environment fit for Hollywood, contact us.